Friday, 29 August 2014

CPM Advertising Basics for Blogger


Before reading this post on CPM network, I assume you might know about the Basic Advertising Programs like Pay Per Click and Affiliate Program  which you might be using or use it in the future to make money from Blog or Website.

Read Also:  Best CPM Ad Networks to Make Money From Blog


What is Affiliate Marketing and Best Affiliate Marketing Networks

As a Blogger you always want to generate more money for your valuable content you had created for your site visitors. With Cost Per Impressions Advertising or CPM Network you can  just add some extra dollars  for your Blog or if you are not getting that money which your Blog deserves from other sources just like PPC, then the best alternative for you is switch to CPM network.

What exactly is CPM Network or Advertising Program

Not a widely used Ad network to make  money from blog /website, still it’s much popular among blog’s receiving per day more than 1000 unique visitors. Cost Per impression(CPM) or specifically Cost Per Thousand Impressions refers to cost which the advertisers pay to the site publishers for each time whenever an ad is displayed on the Web Page. (Different from Google Adsense where visitor should click in order to earn money from blog ). You just place advertising Banner on your Blog and  will get paid for every 1000 Impressions.
I just explain you with an example. Suppose you had 1000 impressions on a particular day on your Website. The Cost per Impression rate i.e CPM rate as given by the advertisers is 4$/CPM. It means that you will be earning an amount of 4$  on that day from the CPM Network Advertiser or Company. It concludes that you need a good traffic requirement and is only suitable for bloggers, blogging for the last couple of months.

Read Also: Top Pay Per Click Advertising Networks

Precisely an Impression is same as the page views of your website.The only difference is that page refreshes and other fraud activities are excluded while counting number of Impressions.

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